BNP Paribas and MotelX 2023
in 2023 BNP Paribas partnered with Portuguese horror film festival MotelX for that year's edition.
I was the lucky designer that saw her proposal being the one selected to be the image for the bank at the event.
The Brief was to do something related with the tag line - Juntos partilhamos a emoção do cinema (together we share the emotion of cinema) - and that was more related to cinema in general than with horror because this was the first year of this partnership.
I then combined photo with drawing to create a story about what each one feels when they are watching a movie and fill emerged on it.
Then, I was able to incorporate a little of "terror" by adding the well known red ballon with the clown hand holding it at the back of the theatre.
I also created a little teaser to promote start spreading the news about it but without revealing to much.
The image was also present at the event.
